Information
The meeting discussed various tools and strategies for real estate agents to utilize during open houses and for lead generation. The Open House Kits were recommended, which include a guest registry, handbooks, and tips for pet safety. Curb Hero, a free tool for lead capture and verification, was also discussed, along with the importance of social media and advertising open houses. The speaker shared how to post on Facebook to promote listings and open houses, and how to nurture leads through phone calls, emails, and property alerts. Attendees were encouraged to ask questions and take away actionable items from the meeting.
Highlights
1. Open House Kits
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To be prepared for your next open house, ask for a package that includes a guest registry, handbooks for buyers and sellers, a sign for buyers, and tips for pet safety. Additionally, Tim will demonstrate an open house application to help with your business.
2. Curb Hero
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The speaker mentioned that it's difficult to keep track of large groups of people coming through at a rapid rate during open houses, but they have a tool called curb hero which is free for realtors and can be accessed at curbhe.ro to help with this issue.
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To add a property photo, the user just needs to upload it after clicking 'add a listing' and typing in their address. If they have an active listing, they can use the MLS number to create it quickly. The speaker encountered some difficulty with the camera icons on the page while uploading photos.
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The 'my leads' feature is the most important and effective tool for follow-up as it allows you to see a list of people who have visited and revisited, and you can export the list as a CSV file.
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To properly utilize the software during open houses, it is recommended to create micro sites where visitors can answer questions such as whether they are currently working with a real estate agent. Enabling the feature will prompt a message thanking them for coming in.
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The system tracks leads and provides information on whether they are verified or not, such as Alyssa Martin who is in the system and can be clicked on to see her verification status.
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To improve follow-up, use the lead capture form to ask visitors questions and receive a text message notification when they check in, allowing you to have a conversation with them in person.
3. Curb Hero app for lead capture at open houses
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The speaker suggests using free opportunities like Curb Hero, which is the only product they've seen that verifies contact information quickly, and expresses uncertainty if others are not using it at all.
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To utilize the MLS number for listings, the speaker suggests filling out the rest of the information on the microsite and then using the QR code to prompt sign-ins, which will help get the necessary hits. Additionally, there is a question about whether the app needs to be downloaded from the app store or through the speaker.
4. Social Media
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To be successful in real estate, it's important to provide value and be knowledgeable of the market, but ultimately buyers and sellers want to work with an agent they like, which is why open houses and connecting with clients are crucial. Additionally, while social media can be important, it's important to be authentic and focus on your strengths rather than trying to force yourself to be good at something you're not.
5. Open Houses
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To be successful in real estate, it's important to provide value and be knowledgeable of the market, but ultimately buyers and sellers want to work with an agent they like, which is why open houses and connecting with clients are crucial. Additionally, while social media can be important, it's important to be authentic and focus on your strengths rather than trying to force yourself to be good at something you're not.
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The speaker announces that they will continue the meeting and share their screen to present a few things to discuss, which includes a resource called 'Cold Realty' and asks if everyone can see the screen.
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The agent suggests holding an open house on Saturday from 1 to 4pm and offers to advertise it on social media if the seller advertises on MLS. They also mention taking care of the home and providing feedback, and ask the seller to confirm if the proposed time works. Additionally, they discuss the importance of advertising the open house to get more leads and avoid a long and boring day if no one shows up.
6. Using Chime and Social Media for Real Estate Marketing
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The speaker shares the listing page of a specific home which includes all the information about the property, open house details, photos, schools, and nearby attractions. They copy the URL and go to their Facebook page, where they are a member of a community group, to share the listing. The speaker reminds the audience to follow the rules of the group, which may not allow selling or promoting businesses.
7. Posting on Facebook to promote listings and open houses
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To post an open house on Facebook, paste the web address of the house and add information about the open house, including times and location. Once posted, it will be visible to the 15.4 thousand members of the Newport Beach Newport and Huntington Beach by seller trade group, who can share it with others and create more opportunities for potential buyers.
8. Nurturing leads from open houses
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To provide additional value to clients, the system can be used to set them up on property alerts based on their preferences, and the agent will receive an email with matching listings from the MLS, ensuring that the agent is the first person on the client's mind when they are ready to make a purchase.
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The speaker emphasized the importance of taking away something from the meeting and encouraged the attendees to ask any questions they may have before handing it back to Jim.