Winter twilight hits at 4:30 PM, your listings are covered in dead leaves, and everything looks... well, gray. But here's the thing – winter curb appeal isn't just about slapping up some twinkle lights and hoping for the best. Let's talk about how to make your listings pop when everything else looks dull.
Light It Up (Strategically)
Skip the inflatable Santa and focus on architectural lighting that works all season:
Uplighting on beautiful tree branches creates dramatic shadows
Path lights guide evening viewings (and prevent slips!)
Porch lighting that highlights the entry, not blinds buyers
Timer-controlled window lights that create that "warm glow" during early sunsets
The "Always Green" Strategy
Winter landscaping that wows:
Layer evergreen plants of different heights
Install window boxes with hardy winter plants like cypress
Add oversized pottery with winter-proof arrangements
Place fresh cedar garlands that last all season
Quick Fixes That Make Big Impacts
These updates take under an hour but transform first impressions:
Fresh paint on the front door (navy blue is trending!)
New modern house numbers that catch light
Clean, streak-free windows (more important than ever in winter)
Fresh mulch in garden beds (yes, in winter - the color contrast pops)
Pro Tip
Take listing photos during "golden hour" – that perfect light just before sunset. In winter, this means shooting around 3:30 PM in most regions. Your listings will stand out against the sea of harsh midday shots.
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