If you’re serious about getting more listings, staying ahead of the competition, and maximizing your business in 2025, these takeaways are for you.
Let’s dive in!
🚀The Harsh Reality: Why Most Agents Fail (and How to Avoid It)
87% of agents won’t make it past year five. The top agents are taking most of the business, and new agents struggle to break in. The #1 reason? They don’t have a consistent listing pipeline.
Here’s what separates the top producers from everyone else: ✅ They know their database inside and out ✅ They add 1-2 new lead sources every year (expireds, geo farming, social media, referrals, door knocking, mailing, etc.) ✅ They market and follow up every single day
📌Action Step: If you aren’t growing your listing opportunities every month, it’s time to add new sources of business NOW. Farming, networking, social media, expireds—pick one and master it!
📲 6% of Your Contacts Sell Annually – Are You Staying in Touch?
One of the biggest missed opportunities in real estate is your own database.
💡 Here’s the math:
If you have 1,000 contacts in your CRM/phone, 60 of them will sell this year.
If you’re not calling, marketing, or following up with them… someone else is.
Most agents lose business not because they don’t have leads, but because they don’t stay in touch.
📌 Action Step: Go into your phone now → Contacts → Lists → See your total contacts Make sure you have their first name, last name, and email Start marketing to them! Email, call, text, mail, and be the agent they think of first.
🏡 The Best Geographic Farming Opportunity in 2025:
70+ Year Olds in Two-Story Homes
If you want highly motivated sellers, focus on:
Homeowners aged 70+ who live in two-story homes
They are sitting on massive equity but don’t know how to downsize
Most are hesitant because they don’t know their options—YOU can be their guide!
📌 Action Step: Identify a farm area with a high number of older homeowners in two-story homes Use direct mail, handwritten notes, and door knocking to position yourself as the go-to agent Offer a free CMA with stories about the neighborhood to build trust
👉 This niche market is wide open for agents who take action NOW.
The #1 Reason You’re Not Getting More Listings? You’re Not Marketing Every Day.
If marketing and follow-up aren’t in your schedule, they aren’t happening. Most agents think they have a time management problem. They don’t. They have a prioritization problem. If you’re working 5 days a week and not doing marketing every day, you’re just playing real estate.
📌 Action Step: Schedule marketing & follow-up daily. Block time in your calendar like a listing appointment. If you don’t have time, outsource it! AI, virtual assistants, or automation can handle emails, direct mail, and social media. Stop doing things just because you’ve always done them. Reexamine what’s working—and cut what’s not.
💪 Confidence is the Key to More Listings
You don’t have a listing attraction problem, you have a confidence problem.
The 5 must-have confidences to dominate in 2025:
Marketing confidence (Social media posts, email blasts that get responses)
Appointment setting confidence (Knowing how to convert conversations into meetings)
Confidence to sell (Mastering your listing presentations)
Confidence to follow up (Following up without hesitation)
Confidence in the market (Understanding longer days on market and how to navigate it)
👉 If you’re lacking in any of these areas, work on it NOW. The best agents are investing in their skills daily.
📊 What’s Working for the Top Agents?
Expired Listings: Call & mail them consistently—they already tried to sell!
Google My Business: Add a post weekly, ask for reviews, and add photos to rank higher
Proven Marketing Wins: Hype up homes sold over asking—sellers LOVE seeing this Stay Organized: Keep a Google Sheet of your database and use a CRM to stay in touch
Prioritize High-Converting Marketing—not just what you’ve always done!
🔥Final Thought: Success in 2025 Comes Down to ONE Thing…
Are you going to play real estate or are you going to DOMINATE?
Top agents track their database, call, and market consistently
They work smarter, using tools like AI and virtual assistants to scale
They niche down, focusing on proven lead sources (geo farming, expireds, referrals, etc.)
If you’re ready to level up this year, it starts TODAY.
Source: Tom Ferry Event
Questions or strategy chat - Call Andrew!
Andrew Walsh
WFG National Title
(949)300-9101
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